SIABROUKA BRAND DEVELOPMENT

Belarusian Image: Heartfelt Vodka Designed as Countryside HomeBrew

Siabrouka, translated from Belarusian as female friend, is a mid-price vodka. We created a self-consistent vodka image stylized as quality Belarusian home-brew.

Smooth label resembling the traditional body shirt cuffs emphasizes the folk character of the product. The slogan, life of the party, correlates with the product name, while archetypical Belarusian patterns convey the national character projected at the feminine image and differentiate the products within the line with the help of color coding.

CUSTOMER: SLAVYANSKIY PRODUKT IP