There’s typical image of consumption century: the confused customer in front of the long store shelves puzzled with a choice problem… How to attract his attention to your product?
Brand is the main basic tool and an object of marketing specialists’ attention, as it’s distancing you from competitors. Generally it becomes because of the brand idea. In the hard competition conditions, the idea highlights the item from a great number of similar ones. The idea sells a product when advertising is limited to the budget or law framework.
The right idea works in itself and allows to simplify marketing communications, spending less for advance.
We can create the strong ideas as a basis for strong brands. Also, we can strengthen even the successful brand with a good sales history, having corrected the weak or unemotional idea.