COMPREHENSIVE DESIGN OF THE FRENCH PERFUME LINE

A name was found to create the image of a French perfume (French word «être» means «to be»). Added poetic epithets mark fragrance difference («be beautiful», «be free», «be yourself»), that is visually shown through color coding. The whole line is created using delicate pastel romantic colors.

A bottle with soft, rounded shapes and an original closure reminding a spa stones creates a feeling of comfort and luxury. Unique TM lettering echoes the bottle shape. The bottle silhouette on the box shows a content to the customer. Contrast pattern lines forming a whole block achieve outstanding on the shelf.

As a result, there's a modern, noticeable and attractive perfume line for the mass market segment.

CUSTOMER: DILIS COSMETIC JSC