JAGER BRAND DEVELOPMENT

Vintage and Trustworthy Hard Liquor Brand from the Countryside

In tough liquors advertising constraints make brand personification one of the most powerful promotional tools.

We intentionally alluded to worldwide brands like «Jagermeister» and «Glenfiddich» to create a more European image. The brand character allows to convey brand messages more easily.

We created a series of vodka, liqueur, and herbal liqueur positioned as a product originated from the 60s and 70s of the previous century. Trust is the key brand message.

CUSTOMER: ETANOL GP