Since Russkaya Berezka is a low-premium vodka widely sold in Russia, one of the main goals of the project was to make the vodka stand out.
Russkaya Berezka does catch the eye due to its unique shape and imaginative, white in green on different products in the series, label. The gift packaging resembles a birchbark scroll and performs the eye-stopping function. Together with illustrations and typefaces, such solutions led us to the creation of a comprehensive and tempting image.
Carried out in cooperation with FANTASTIC BRAND OOOO.
CUSTOMER: ALLIANCE VINTEGRA, 2010