For the successful brand it was important to keep continuity, making meanwhile the new image more luxury, modern and noticeable.
The bottle shape became well-defined and male, the bottle became slightly higher. Solid metal black cap with enlarged embossing national pattern promotes perceived value.
We enlarged the product zone on the top label, that’s the brand's hallmark. We made downside label metallized and dynamic. Combination of silver material with contrast stripes look expensive and attract attention. Because of added width we have got a space for the harmonious location for different elements confirming the worthy product quality.
The design concept is adapted to the entire volume line. As a result, there’s a premium product outstanding on the shelf, and, at the same time, still recognizable all over the world.
CUSTOMER: ZAVOD BULBASH LLC, 2020