REDESIGN OF HMELNOV BEER

To create a significant image in the mass market beer segment keeping a massive part of Belarussian market, we used a circle as the main composition element. Having been taken as the base of many successful world brands, this shape is distinguished in the current competitive environment. The simplicity and harmony of the general solution match the modern trends.

The unique TM is easy to read, the asymmetry adds dynamics and positivity. It is supported by the memorable sign «X» (first letter of Russian name). Hops and barley ears symbolize the ingredients. The green color of TM is  associated with the naturalness and color of hops. For coding inside a product line there are used understandable contrast colors.

As a result, there’s a whole consistent image continuing the previous and recognizable, that at the same time is more clear, confidential and outstanding on the shelf.

CUSTOMER: LLC EUROTORG