The target was to create design of a perfume series for men who care about their status and authority.
The name «Walker» itself is referring to one of the most famous world's alcohol brands, that makes the image more masculine and prestigious. It is supported by metallized textures and heraldic elements used for package design, and supplemented by an oblique stripe as «award sash» that works for color coding as well. Microblint embossing on the tape improves the perceived cost. For the label on the bottle there was used an aluminum label with a multi-layer сongreve was used for the first time. A bright contrast block stands out among competitors.
As a result there’s a men's respectable image, that's attractive to CA and noticeable on the shelf.
CUSTOMER: DILIS COSMETIC JSC