"THREE LINES": the IMAGE of SPANISH WINE

For AGORA, one of the Russian wine market leaders, we have developed a comprehensive project (naming, shaping and design) of the line that creates the image of Spanish wine.

The product has got a name TRES LINEAS ("Three Lines" in Spanish), which is intuitive to most Russian consumers and capable of effective marketing communications.

Modern heraldry and logo in Gothic style add a veracity and Spanish authenticity. The colour scheme refers to Spain's national flag, it is positive and friendly, active and noticeable on the shelf. The footer harmoniously fits the cap. The concept is easily scalable for SKU.

As a result, there's the notable classic design with well-defined geometric shapes and the label that's easy to remember, which highlights the line on the shelf.

CUSTOMER: AGORA GROUP