BULBASH POTATO

Authentic vodka for generation Y

Considering the global trends shifting towards craft production, we created Bulbash Potato vodka design strengthening the BULBASH brand's position.

Latin lettering BULBASH makes the product more international and understandable to the world market.

Contrasting combination of the black "wine" paper and copper foil, that was used for the label, adds a premium status for the image. The cap with a copper embossed pattern fits together as a whole with a bottle.

The general appearance and color scheme typical of whiskey rather than vodka mark the product out on the shelf and appeal to generation Y, whose preferences changed to distillates. The gift package-tube of an unusual oval shape is in tune with it.

As a result, there was created the modern trustworthy image supporting the brand.

This project has gotBest Package Design Award of Designrush.

CUSTOMER: ZAVOD BULBASH LLC