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MAY THE FORCE BE WITH YOU

Design of the author's collection of premium NAVR vodka

 

The series consists of two SKU — «Will Power» and «Life Power». The differentiation forms a contrasting black-and-white diptych that marks the product out on the shelf.

For the label we created a mix of personalized aggression and massive lettering. A laconic design with large elements is highlighting on the shelf from afar. The impressive illustration that's been drawn in trending spirits style, emphasizes a naming.

The combination of velvety wine paper, two hot stampings (gold and silver), a multi-layer congreve embossing and blind embossing makes a luxurious status image appealing as for brutal golden youth as for the wealthy men.

 

As a result, there’s a strong courageous image of premium alcohol, distinguished among competitors and attractive to target audience.

 

 

CUSTOMER: IVAN KUPALA-TORG LLC

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We are always ready to listen to you, to know about your problems and missions, to find the way to help you, combining our creativity with knowledge of design and branding.

project@armbrand.com Belarus, Minsk 220005,
Ave. Nezavisimosty, 37-50

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    BY: (+375 17) 353-81-82

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