LUNA – COMPREHENSIVE PROJECT OF ELITE VODKA.

We have developed a positioning that highlights the product in the ultra-competitive market, as well as the name and the whole appearance, including gift packaging.

The short name LUNA captures the essence of positioning. This symbol and word are understandable to everyone in different languages. It is supported by the definition "SKY VODKA". Positioning is based on two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

We used various modern technologies - from Deep Lens Fresnel, which creates the effect of a voluminous iridescent moon, to some elements glowing in ultraviolet light. Debossing having the shape of lunar craters sparkles on the shelf and enhances communication. A special material with a velvet effect and crystals glittering as a starry sky, harmonizes with the Moon, looks premium and attracts attention. Unusual for the category, a transparent T-shape closure with a black leg crowns the whole appearance.

As a result, there's a contrasting, memorable product that has no analogues on the vodka shelves and can be used for effective marketing communications. Forthe market of Kazakhstan vodkas's got the name AI ()Moon in Kazakh language.

CUSTOMER: EURASIA ELITE LLC