IMAGE OF THE KREMLIN IN THE BRANDY DESIGN

Brandy is primarily a tradition and a CA conservative category. The goal was to create a noticeable and trustworthy design that contains recognizable Russian attributes.

We have developed the shape of a bottle, reflecting a clearly readable generalized character of the Kremlin Tower. This unique solution with glass facets sparkling in the light, immediately distinguishes the product from competitors on the shelf.

The classic "brandy" color scheme creates a contrasting bright spot, that is noticeable from afar, and so does the understandable and readable TM logo. The stylistics of the state symbols of the Russian Federation that is used on the label adds some status. The official form with the signature and seal, as well as the individual number on each bottle, strengthen confidence in the product.

As a result there's an image that fits modern Russian trends and gets consumer confidence.

CUSTOMER: MINSK KRYSTALL GROUP