Japanese perfume

for an European audience

We were to design a range of Japanese perfumes entitled Kaori.

It was important to create an image of Japanese perfume conceivable for the European audience. The word ‘kaori’ is translated as ‘scent’. Traditional Japanese colors are black, red, and white. In Japanese they are, respectively, ‘kuro’, ‘aka’, and ‘shiro’. These colors have become the basis for differentiation of SKUs within the line.

Combination of minimalistic media and profound meanings is inherent of the Japanese culture. Various packaging materials, like matt plastic, matt glass, metal impression and wooden cap, are well-balanced and create a play of plans. Semi-transparency and juxtaposition of hues within one color are associated with perfumery, while the image of Sakura symbolizes both Japan and beauty. The packaging changes depending on lighting.

The modern design of Kaori catches the eye among the goods within the price range, communicates the trademark idea. Good perfume design, as well as spirits design, increases the perceived product value. Kaori packaging reaches the goal and makes the product more attractive for the target audience.

CUSTOMER: French and Belarusian company Dilis Parfum.