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RELAUNCH OF "BELOVEZHSKAYA"

New image of the famous brand

 

The complex project: relaunch of «Belovezhskaya», the most popular Belarusian brand that has 60-year history.

 

We created the unique bottle of an ancient form, while GPI makes the image modern. The trademark was completely updated using of the best properties of the Cyrillic font and became more contrast and marked. The print of fern, the subject of national folklore is a symbol of nature and forest secret.

 

For clear color-coding in a line we used natural shades of water, herbs and tree. The bison, embossed in the bottle, reminds of Bialowiezskaya Puscha — national pride of Belarus.

 

The created image fits well in market requirements and is attractive to target audience.

 

 

CUSTOMER: MINSK KRISTALL GROUP HOLDING

Contacts

We are always ready to listen to you, to know about your problems and missions, to find the way to help you, combining our creativity with knowledge of design and branding.

project@armbrand.com Belarus, Minsk 220005,
Ave. Nezavisimosty, 37-50

  • Belarus

    BY: (+375 17) 353-81-82

  • Russia

    RU: (+7 495) 510-05-44

  • Kazakhstan

    Partner GOOD.KZ KZ: (+7 727) 2-333-100

Services

  • Create or update
    brand ideas
  • Naming
  • Form development
  • Effective design
  • Corporate Identity
  • Marketing and promotion

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