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AMMO 

Design of a line of high-quality crafted beer

 

We have created a line of high-quality beer AMMO, which connects two realities: craft beer using culture with the world of the popular online militarized games gathering dozens of millions of fans.

 

AMMO means “SHELL” in international communication language. The form, as well as design of the label reminds fighting shells. The ligature MM reminds the attacks directions (the right flank, the centre, the left flank).

 

Separation in a line is made by the compliance of beer styles to shells types. For example, the most popular craft IPA compare with armorpiercing, Black IPA with cumulative shell. So AMMO beer is like “shells for gamers recharge”.

 

Slogan: “Winners’ beer” (“Beer of winners”).

 

The stylish packing for a set of bottles has the form of a box for shells and intensifies “warhead” image, improves convenience of transportation and makes “unit of fire” a presentable gift…

 

 

CUSTOMER: ARMBRAND

Contacts

We are always ready to listen to you, to know about your problems and missions, to find the way to help you, combining our creativity with knowledge of design and branding.

project@armbrand.com Belarus, Minsk 220005,
Ave. Nezavisimosty, 37-50

  • Belarus

    BY: (+375 17) 353-81-82

  • Russia

    RU: (+7 495) 510-05-44

  • Kazakhstan

    Partner GOOD.KZ KZ: (+7 727) 2-333-100

Services

  • Create or update
    brand ideas
  • Naming
  • Form development
  • Effective design
  • Corporate Identity
  • Marketing and promotion

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