We gave a facelift to the Nu Chto (which means, “well..?”) series of vodkas. The product became more amusing and prominent.
The difference with the previous version is just like between a magazine and a newspaper. The new logo and slogan position the series as an audacious product for the upbeat. The modular grid enhances the perception and facilitates the text formatting.
Characteristic illustrations blend with the jokes printed on the label and stand out.
CUSTOMER: ZAVOD BULBASH OOO, 2012