The studio was to refresh Kailashka, a Bulgarian rakia brand. The new image was to reflect the Bulgarian values and culture and still have a contemporary and remarkable look.
The design stems from traditional patterns and colors. The label shape refers to the Bulgarian mountains and their reflection in water. A diamond-shaped label stands out among the classic labels. The solid red area is successive to the original design and draws attention, while the new bottle embossing enhances the perceived quality. We also developed a Cyrillic logo which suits the product’s character.
CUSTOMER: VINPROM PESHTERA AD, 2014