Redesigning Grand Amaretto, we wanted to rethink the senses which are traditionally the basis for traditional liquors design. In order to invigorate the product, to make it clearer and more trustworthy, we followed the latest design trends.
The communication is based around the big almond, which is alternately brown and embossed with gold, which visually adds volume and creates unusual and engaging texture, and a big red solid area with easy-to-read art deco styled typeface.
A modern and alluring design is an eye-stopper and changes the audiences’ attitude to sweet light alcoholic drinks.
CUSTOMER: RODNIK AO, 2014