Dance is a sweet liqueur for females. When working on the new design, we used contrast colors which attract the audience’s attention.
The red area with the trademark is relevant to the bottle shape and at — tracts attention. The product indication area is designed as realistic and juicy illustrations. Each illustration is covered with glossy varnish which makes the image feel three-dimensional, while the label becomes shiny. The lower label echoes the bottle shape, its unique shape and the large and clear surface also make the product stand out. The smooth lines are attractive for women. The quality mark shows the liqueur’s unique selling point — infusion of natural products.
Generally, the design conveys the feeling of a light, sweet and natural product.
CUSTOMER: RODNIK ZAO, 2015