We adjusted the brand platform, namely its mission, values, personality and benefits, which defined other brand elements. Brand communication strategy comprises communication strategies and channels. We have also developed brand visual identity which, together with other brand elements, such as the paperwork design and branded items design, is described in the Brand Guidelines.
As a result, the visual identity of the first and only Belarusian brand to be named Vodka Brand Champion by The Business Spirit comprehensively covers all brand communications.
CUSTOMER: ZAVOD BULBASH OOO, 2013