Before Ice Hockey World Championship and 2014 FIFA World Cup our task was to develop a design which would reflect the festive atmosphere and be a nice souvenir comprehensible to the foreigners.
The solution is based around the idea to transform the circle, the Bulbash logo, into a medal on a blue ribbon. Complementary colours, blue and yellow, is characteristic of vodka packaging design, while the glitter reflects the cheery and jubilant atmosphere.
The name, Bulbash Champion, in Russian semantically and rhythmically sounds like a chant, and may well be used like that.
CUSTOMER: ZAVOD BULBASH OOO, 2014