The complex project: relaunch of «Belovezhskaya», the most popular Belarusian brand that has 60-year history.
We created the unique bottle of an ancient form, while GPI makes the image modern. The trademark was completely updated using of the best properties of the Cyrillic font and became more contrast and marked. The print of fern, the subject of national folklore is a symbol of nature and forest secret.
For clear color-coding in a line we used natural shades of water, herbs and tree. The bison, embossed in the bottle, reminds of Bialowiezskaya Puscha — national pride of Belarus.
The created image fits well in market requirements and is attractive to target audience.
CUSTOMER: MINSK KRISTALL GROUP HOLDING, 2019