Identification for alcohol holding


We have created the corporate identification for the largest alcohol producer of in Eastern Europe, MINSK KRISTALL GROUP holding, and its trading company.

As a basis we used eight-pointed star (a detail of a national ornament, a symbol of national holidays). It connects holding production with Belarusian national traditions. Eight rays symbolize eight plants united in holding and form a glow around a bottle.

The descriptor “BELARUSIAN SPIRITS” emphasizes the state status of holding raising it to the level higher comparing with private companies.

A holding mark makes harmonious couple with a mark of trading company MINSK KRISTALL TRADE where red rhombus-sparks symbolize all directions and, at the same time, expansion in the market.

Besides a mark, we have developed the corporate style for holding and trading company and the detailed passport of using standards.