To highlight low-budget whisky from competitive products, we’ve found the unusual solution: to use an image of Scottish flag, aka St Andrew's Cross. This noticeable image is based on the solid cultural and historical platform, that wasn’t used for whisky segment yet.
Deep roots allow to create a legend, supported by heraldic elements and the stylized barrel. The diagonal cross and colors typical for heraldry but unusual for whisky, brightly distinguish a product from competitors. The combination with matte and glossy gold adds luxury, the verified alcoholic stylistics increases credibility.
As a result, we’ve got a fresh and original trademark conveying the heart of product and noticeable on the shelf.
CUSTOMER: BELVINGRUPP COOO, 2018