Creating design of new souvenir vodka for foreign friends, we refused popular symbols and tried to discover new components of a national image.
The label looking like “vytinanka” (the carved openwork paper compositions with national pattern elements) forms hand-made and home-made style. Sheaves of corn — a fertility symbol — characterize a product and resemble State Emblem of Belarus. Cornflowers is a frequent element in folk art and a kind of country symbol. A coating of bright cornflower-blue color makes a bottle more unusual, more premium, more contrast, and marks it out on the shelf.
The prominent cardboard gift box allows to view a bottle right inside, and also works as eye-stopper.
As a result, we’ve got the bright and whole image of original distinctive vodka from Belarus.
CUSTOMER: BELVINGRUPP COOO, 2018