The series consists of two SKU — «Will Power» and «Life Power». The differentiation forms a contrasting black-and-white diptych that marks the product out on the shelf.
For the label we created a mix of personalized aggression and massive lettering. A laconic design with large elements is highlighting on the shelf from afar. The impressive illustration that's been drawn in trending spirits style, emphasizes a naming.
The combination of velvety wine paper, two hot stampings (gold and silver), a multi-layer congreve embossing and blind embossing makes a luxurious status image appealing as for brutal golden youth as for the wealthy men.
As a result, there’s a strong courageous image of premium alcohol, distinguished among competitors and attractive to target audience.
CUSTOMER: IVAN KUPALA-TORG LLC, 2021