Bearing in mind the nature of the product, a series of sweet liqueurs, we adjusted it’s positioning, “lady’s drink”. The palms silhouettes against the sun relate the product to the prominent and widely known beverages, such as Malibu and Passoa. The high bottle shape, not typical of the product category, contributes to the overall aesthetic allure of the drink.
An arresting label close in shape to the hurricane glass communicates the thickness of the product and alludes to the name, Laguna, with the colour. Gold and saturated blue lead to a rich and bold image. The product area is icon-shaped, in line with the contemporary design tendencies, and does not overcharge the composition.
CUSTOMER: RODNIK ZAO, 2013