All design details support the reference to Ivan Kupala fest as the embodying of folk rites and natural magic (Ivan Kupala's night is ancient traditional Slavic fete similar to Saint John's Eve).
For an illustration we have used the fern as a symbol of the mystery and miracles of the sacral night. The combination of modern printing techniques and holographic materials creates a sensation of magic, conveying brand communication. The noticeable color differentiation inside the line enhances the effect.
Matte silver and copper used for label promote the perceived cost of the product. A unique logo with elements of Old Slavonic style and a ragged carving of label are referencing to ancient legends.
Such a design, bright and memorable, is noticeable on the shelf from a distance and complies to price segment.
CUSTOMER: IVAN KUPALA-TORG LLC, 2020