The shape of the bottle, similar to decanter, emphasizes the category of gastronomic vodka. We used the image of expensive drinking water, which helps to fully reveal the taste of the meal, as a projection on high status quality vodka. "Pearl" decoration makes the image more luxury. The clear transparent part is a bit raised up (for the easy decoration) and resembles a drop of clean water. Patterns flashes on the inner surface. Brand symbol, that completes the composition, can be used for marketing communications.
A booklet with marketing text adds to the image a bright delicious point — like a spoon of red caviar :-)
This minimalist, pure, modern and noticeable design marks the product out from the competitive range.