In tough liquors advertising constraints make brand personification one of the most powerful promotional tools.
We intentionally alluded to worldwide brands like «Jagermeister» and «Glenfiddich» to create a more European image. The brand character allows to convey brand messages more easily.
We created a series of vodka, liqueur, and herbal liqueur positioned as a product originated from the 60s and 70s of the previous century. Trust is the key brand message.
CUSTOMER: ETANOL GP, 2010