How to highlight the economy segment product (whisky-flavored bitter) on the shelf? We created visually solid concept, competitive with the environment, based on heraldry and looking as "product with long history". As well, we used some elements that are typical for whiskey design.
The contrast color combination makes the image male and noble. Together with unique, well-read TM it looks outstanding on the shelf.
As a result, there’s collective, consumer-trust image of classic Scottish & Irish whiskey.
CUSTOMER: IVAN KUPALA TORG OOO, 2019