The concept-2022 is based on the «Kalyady Star» that’s typical symbol of the Slavic winter holidays, cause Kalyady is one of the brightest, mystical and fun performances. The unique solution was to leave a multicolored star in a circle as only one front label, there’s no any brand logo. That means brand has grown so much that its round shape is recognizable itself. But, if you take the bottle, you could notice the famous Bulbash circle inside on the back side of the bottle, it brings some intrigue and helps to place a mandatory information.
The shiny aluminum embossed label and saturated color scheme let to mark the product out from afar. Besides that, the whole bottle is actively used for outstanding on the shelf. Ornamental rhythms, graphically rhyming with a star on a front label, create a balanced, noticeable and festive image. High contrast together with a distortion attract an attention of customer passing by the shelf.
As a result, there’s bighting design for Christmas & New Year, based on a national cultural platform, and at the same time fitting the modern trends.
CUSTOMER: ZAVOD BULBASH LLC, 2021