To strengthen the image and consumer loyalty of Bulbash brand leading in the spirits segment of Belarus, we have updated the design and shape of the Bulbash №1 vodka bottle.
The appearance has become more premium. The bottle is higher and wider, saving the same volume, its facets are brighter flashing on the shelf, creating a trending, slightly «perfume» image. The logo is transformed into English for maintaining the international status of the brand. At the same time, it has been keeping a continuity which is important for the customers.
The design concept is adapted for the entire product line and volumes of 0.5 and 1 Liter.
As a result, there’s a clear whole image of a prestigious product, outstanding on the shelf.
CUSTOMER: ZAVOD BULBASH LLC, 2020