How to make the budget product interesting and stylish? We used the historical background of spirits (foremost whisky) distillation.
A square bottle with rounded shoulders creates a historic handmade image that is also supported by half-mat paper and copper embossing. Сopper distillation cube, being a main and well-known part of production, adorns the label and describes the product, in the same way as the color scheme typical for whisky.
We drew the attention to small stylish details: congreve is upping the main elements of the label, the cap is decorated with a "seal", an abbreviation on it looks like a medieval alchemical sign.
This trustworthy, "handmade" image looks attractive for the customer and supports the product positioning.
CUSTOMER: PROIZVODSTVENNAYA KOMPANIYA SYABRY OOO, 2019