The studio was commissioned by the Property Management Directorate of the President of the Republic of Belarus to design Belaya Rus’ (translated literally as “White Russia”, which is another name for Belarus) vodka. The product is to be used as a gift and during important events. Among the tasks set by the customer was to make the bottle look prestigious and abundantly decorated, as well as to use Belarusian symbols.
Today, Slutsk sashes are known well beyond the country borders, while at the times of the Grand Dutchy of Lithuania they were a symbol of the nobility: such a present to a high-ranking guest has a deep symbolic meaning.
The image of Belaya Rus’ is that of a high-profile and lush vodka.
CUSTOMER: BELARUSTORG GP, 2014